Summer dreaming - premiere of the first installment of the MER '24 collection

The first drop of MER's summer collection is a soothing experience for the senses. Sensual, earthy color palette and chic prints are a perfect preview of the new season. Like a daydream, MER evokes sweet carefreeness and summer nonchalance, referring to the atmosphere of Italian vacations and Mediterranean landscapes.

MER is a collection that allows you to enjoy the summer to the fullest and presents light and comfortable cuts that in no way sacrifice style. Timeless forms that are sensitive to details, as well as romanticism embedded in current trends, create a fresh yet extremely feminine silhouette. Among the proposals for the new season are shape-enhancing midi and maxi dresses, summer sets, swimwear and accessories. There is no lack of embroidery, ornamentation or exaggerated proportions in the form of buffet sleeves. Airy styles can easily be transformed from daytime, even beachwear, to more elegant and evening looks.

Complementing the styling are accessories. Among the summer proposals could not miss scarves with the author's print, large fabric bags or sunglasses - the latter in a simple, geometric shape with a thicker frame or rounded, 60s style.

Photo & Video: Linda Wit

Styling & Productio: Daniela Agnelli 

Model: Lea Marchessi / UNO Models 

Makeup & Hair: Oliva Marcos 

BIZUU: Adrian Moczulski